For small business owners
Answer every enquiry while you run the shop.
You are the owner, the salesperson and the support desk. Enquiries land on WhatsApp while you are with a customer, and the ones you get to hours later have already bought elsewhere. Modus answers them the moment they arrive on your own number and your website, in your own words, and tells you which ad actually produced a paying customer.
- Enquiries answered in seconds, including after you shut for the day
- Price, timing and availability questions handled without you typing them again
- Buyers flagged for a call; browsers kept warm on their own
- Cost per paying customer visible per ad, not just cost per lead
Every enquiry, every day
What is at stake — the enquiries you never saw are indistinguishable from ads that did not work
Today
What it looks like right now.
Enquiries arrive while you are serving someone in front of you, and by the time you look at the phone the customer has stopped waiting.
The same five questions — price, timing, do you deliver, are you open, do you have it in stock — get typed out by hand every single day.
Messages sit unanswered on Sunday and after closing, which is exactly when people browse and message.
Your agency reports cost per lead every month, and nobody can tell you which of those leads actually paid you.
Follow-ups happen when you remember them, which means the quiet enquiries are simply lost.
WhatsApp, the website form, Instagram and phone notes all live in different places, so there is no one list of who is waiting on you.
The arithmetic
The cheapest thing you can fix is the reply time
You do not need more leads before you stop losing the ones you already pay for. An enquiry that waits four hours is competing with three businesses that answered in four minutes — and that gap costs you nothing to close, because it is not more ad spend, it is just a reply.
24×7
Cover on your WhatsApp number and your website, including Sundays and after close
Two channels, one inbox
WhatsApp and your website chat land in the same list, with the same history
Per ad, not per month
Spend, conversations and closed sales sit on one record, so cost per customer is a number and not a guess
Where the money went
Your cheapest ad is probably your most expensive customer.
Ads Manager ranks creatives on cost per lead, so the discount post that pulls in hundreds of price-shoppers always looks like the winner. Modus keeps the ad attached to the customer through the conversation to the sale you mark won, so you can rank creatives on what you actually care about — what one paying customer cost you.
How the attribution worksAd campaign performance
Ad
Ad platform sees
Modus sees
Discount Blast
Image · broad reach
₹9 / chat
“Best performer”
640
chats
38
qual.
12
orders
₹58k
revenue
How We Make It
Video · local intent
₹64 / chat
“Worst performer”
92
chats
51
qual.
22
orders
₹3.4L
revenue
640 conversations at ₹9 each produced twelve sales. 92 at ₹64 produced twenty-two, worth six times as much.
The agent
What it does on every enquiry.
Answers from your business, not the internet
The agent replies using only what you give it — your prices, hours, delivery areas, stock and policies. Anything it has not been told, it hands to you instead of improvising an answer that costs you a customer.
Runs on your own WhatsApp number
We provision the official WhatsApp Business API on the number your customers already message. No new number to publicise, no app for anyone to install, and your website chat feeds the same inbox.
Sorts buyers from browsers
Every conversation is scored on what the customer asked for, their budget and how ready they are, so the short list you work through on a busy day is the one worth working through.
Follow-ups that actually go out
Quiet enquiries get timed nudges and dormant customers get re-engaged on a schedule, instead of depending on you remembering a name from three weeks ago.
One inbox, with the history attached
WhatsApp and website conversations, contacts, orders and support tickets sit in one board. When you take over a chat, you can see everything that was already said.
Every sale traced back to its ad
The ad that produced an enquiry stays on the customer record through to the sale you mark won, so cost per paying customer is visible per creative. Modus reads your ad account read-only by default.
Hands over the moment it should
A complaint, a negotiation, an unusual request, or anyone who asks for you by name is flagged for you straight away — with the conversation already gathered, so you are not starting cold.
In practice
How it runs.
- 01
Enquiry arrives
From a Meta or Google ad, your website chat, a listing or a customer who saved your number — answered in seconds, at any hour.
- 02
AI answers and sorts
It handles the routine questions from your own material, captures what the customer wants, and scores how ready they are to buy.
- 03
You close the real ones
You get a short list of buyers with the context already collected. Everyone else stays warm without you touching the phone.
Questions we get asked
Do my customers have to install anything?
No. They message your WhatsApp number exactly as they do today, or use the chat box on your website. Nothing changes on their side and there is no app or portal to explain.
Will it sound like a robot?
It is trained on your own wording, prices and policies, and it stays in the tone you set. It is also instructed to say when it does not know something and pass you the chat, which is what actually keeps it from sounding fake.
Can it give discounts or negotiate?
Only within what you allow. It shares the prices and offers you publish and will not invent a discount. Negotiations are flagged for you.
I am not technical. How long is the setup?
You give us your prices, hours, services and the questions you always get asked; we provision the official WhatsApp Business API on your number and train the agent on that. There is nothing to install, and connecting your Meta account is self-serve. There is a 7-day trial, so you can watch it work on your own enquiries before you pay.
Can it take over my Instagram DMs?
No, and we would rather say so plainly. The agent answers on WhatsApp and on your website chat. Modus can schedule and publish your Instagram posts, but it does not reply to Instagram DMs.
What happens when it gets something wrong?
You see every conversation in the inbox and can step in at any point. Questions it could not answer are collected as gaps, so you can fill them once and stop the same miss from repeating.
Stop guessing which enquiries were worth it.
One agent works every lead on your own number and your website — and every deal it closes is traced back to what produced it. We handle the setup.