Privacy Policy

This privacy policy explains what information Modus collects, why we collect it and what we do with it. linkmodus.com and the Modus platform are operated by ProCodebase Technologies (Ashu Singhal), Bengaluru, Karnataka, India — GSTIN 29JSIPS3372G2Z1 ("Modus", "we", "us").

Modus is a business-to-business platform. Businesses use it to answer, qualify and close customer enquiries on WhatsApp and on their own website, and to trace the resulting revenue back to the ad that produced it.

By visiting our website, creating an account or using the platform, you agree to this policy.

Two different people are covered by this document, and we handle their information under different responsibilities.

By accepting this policy you confirm that you are of legal age to enter into a contract and that you are authorised to act for the business you are registering. Modus is not intended for use by children, and we do not knowingly collect information from anyone under 18 as an account holder.

You give us this information directly when you sign up, get set up and pay.

This is the conversation data that flows through the platform. It belongs to the business that uses Modus; we process it to run the service for them.

• WhatsApp messages sent to and from the business’s number — the sender’s phone number, WhatsApp profile name, message text, and any images, documents or audio exchanged.
• Website chat conversations from the embedded widget, including the page the visitor arrived on and the campaign parameters in that link.
• Contact records built from those conversations — name, phone number, email, lead score, pipeline stage, notes and tags.
• Orders, payments recorded against a contact, support tickets and tasks.
• The advertising click identifier attached to an enquiry that came from a Meta or Google ad, which is what allows revenue to be traced back to the ad that produced it.

Businesses using Modus are responsible for having a lawful basis and, where required, the consent to message their customers, and for complying with the WhatsApp Business Messaging Policy.

If you connect a Meta or Google Ads account, we store the access credentials that connection issues, together with the campaign, ad set, creative and performance data we read back.

Those credentials are encrypted at rest with AES-256-GCM and are used only to act on the account you connected — reading spend and results, and creating or updating campaigns where you have asked Modus to do so. You can disconnect an account at any time from your board, which revokes our access.

Modus uses cookies only for the things that cannot work without them. We do not run third-party advertising or tracking cookies on this site.

We do not sell, rent or trade your information. We share it only with the service providers that make the platform work, each acting on our instructions:

• Meta Platforms — the WhatsApp Cloud API carries your messages, and the Marketing API carries campaign data for connected ad accounts.
• Google — Google Cloud hosts the application and stores media files; Google Ads carries campaign data for a connected Google account.
• OpenAI — generates the agent's replies and scores leads. Content sent through the API is not used to train their models.
• MongoDB Atlas — the managed database where platform data is stored.
• Razorpay — processes payments and holds the payment instrument details we never see.
• Zeptomail — delivers transactional email such as invoices and password resets.

We may also disclose information where the law requires it — a court order, or a lawful request from a government authority. Where we are permitted to tell you, we will.

The platform runs on Google Cloud and its data is stored in managed services that may process it outside India, including in Singapore and the United States. Where information leaves India, it does so under the contractual protections those providers offer, and this policy continues to apply to it.

Subject to applicable law, including India's Digital Personal Data Protection Act, you may ask us to give you a copy of the personal information we hold about you, correct it, delete it, or stop a particular use of it. Write to us at the address in section 15 and we will respond within 30 days.

If you are an end customer of a business that uses Modus, we act on that business's instructions and will forward your request to them rather than acting on it ourselves. Tell us the business and the number you messaged from and we will pass it on.

Passwords are stored as bcrypt hashes. Access credentials for connected WhatsApp and ad accounts are encrypted at rest with AES-256-GCM. All traffic runs over TLS, sessions are signed and expiring, and every tenant's data is separated so that one business's board can never read another's.

No system is perfectly secure. If we become aware of a breach affecting your data, we will notify you and the relevant authority as the law requires.

This policy is governed by the laws of India. Any dispute arising out of it will be resolved by binding arbitration seated in Bengaluru, Karnataka, conducted in English under the Arbitration and Conciliation Act, 1996, before either party goes to court. The courts at Bengaluru have exclusive jurisdiction over anything arbitration does not settle.

The current version of this policy is always the one published on this page. When we make a material change we allow 14 days between the published and effective dates and, for a change that affects how we handle your data, we email account holders. Continuing to use Modus after the effective date means you accept the change.

Questions about this policy, or a request about your data, should go to support@procodebase.com.

ProCodebase Technologies
Site No 182, The Woods of East Phase 4, Sarjapura Main Road, Chikkanayakanahalli Village
Bengaluru 560035, Karnataka, India