ChatGPT ads attribution software
A new ad channel, measured the same way.
OpenAI (ChatGPT) Ads is a fresh source of leads — and no legacy analytics stack understands it. Modus syncs the spend, lands the lead-form submissions in your CRM, and attributes closed revenue to the ad that bought them.
- ChatGPT Ads spend synced next to closed revenue
- Lead-form submissions land in the CRM, attributed to the ad
- CAC and ROAS per ad from day one on a channel with no benchmarks
Today
What it looks like right now.
A brand-new channel with no attribution playbook — spend goes out, results are a guess.
Lead-form submissions sit in an export nobody imports.
You cannot compare ChatGPT Ads against Meta or Google because nothing measures all three the same way.
By the time you have a read on it, the budget is already spent.
Where the money went
A new channel you can actually put a number on.
ChatGPT Ads spend and lead-form volume next to the cost per paying customer Modus computes by joining the lead to the closed order. Figures are illustrative.
How the attribution worksAd campaign performance
Ad
Ad platform sees
Modus sees
Broad Prompt Match
ChatGPT Ads · broad
₹52 / chat
“Most leads”
150
chats
14
qual.
2
orders
₹2.1L
revenue
High-Intent Prompt
ChatGPT Ads · narrow
₹210 / chat
“Fewest leads”
44
chats
26
qual.
6
orders
₹8.8L
revenue
The broad match brought volume; the high-intent prompt brought the revenue.
The agent
What it does on every enquiry.
OpenAI Ads sync
Delivery and spend pulled in and shown next to your other channels — one CAC and ROAS model across all of them.
Lead-form capture
Submissions land as CRM contacts, tagged with the ad, and are picked up by the agent immediately.
Revenue attribution
Closed orders trace back to the ChatGPT ad that produced the lead.
Cross-channel comparison
ChatGPT Ads, Meta and Google side by side on cost per paying customer.
In practice
How it runs.
- 01
Connect OpenAI Ads
Spend and delivery are synced into Modus alongside your other ad accounts.
- 02
Leads land in the CRM
Lead-form submissions become contacts, tagged with the ad, and worked by the agent.
- 03
Revenue attributes back
Closed orders roll up to the ChatGPT ad — real CAC on a new channel.
Questions we get asked
ChatGPT Ads is very new — does this really work?
Modus syncs OpenAI (ChatGPT) Ads the same way it syncs Meta and Google: delivery and spend in, lead-form submissions into the CRM attributed to the ad, closed revenue joined back. You get CAC and ROAS on the channel without waiting for an industry benchmark to exist.
Where do the leads go?
Straight into your Modus CRM as contacts, tagged with the ad. The agent starts qualifying them on WhatsApp right away.
Can I compare it against my Meta and Google spend?
Yes — that is the point. All three channels report on the same cost-per-paying-customer basis, so you can move budget between them on evidence.
Which plan is this on?
ChatGPT Ads attribution is a growth feature. See pricing for where it sits and what the trial includes.
Stop guessing which enquiries were worth it.
One agent works every lead on your own number and your website — and every deal it closes is traced back to what produced it. We handle the setup.