01
AI campaign draft
Describe the offer, audience and budget in a sentence and use your business profile to produce a reviewable first draft.
Features/Advertising & Attribution
Launch Meta campaigns where leads get closed. Then measure the result end to end.
Draft a Meta campaign from a plain-language brief or build it step by step. Modus publishes every campaign paused for review, lets you control delivery, and shows what the resulting conversations became in your CRM.
Campaign creation and lead handling in one workspace
Paused-by-default publishing before any budget spends
Performance tied to qualified leads, customers and revenue
Built into the workflow
Everything you need to run it.
This is part of the same Modus workspace as your inbox, CRM, orders and analytics — not a disconnected add-on.
02
Guided six-step builder
Work through goal, creative, audience, budget and review with the same structure each time.
03
Safe publishing controls
Campaigns, ad sets and ads are created paused. Go live or pause again from Modus when you are ready.
04
First-party outcome view
See spend beside WhatsApp conversations, qualification, paid orders, cost per customer and revenue.
How it works
1
Draft
Start from one campaign brief or fill every field yourself.
2
Review
Confirm creative, targeting and budget while everything is paused.
3
Launch and learn
Control delivery and read the resulting customers beside spend.
Frequently asked questions
Does Modus replace Meta Ads Manager?
It covers the day-to-day campaign creation, delivery controls and business-outcome reporting most Modus users need. Billing and advanced account settings still live in Meta.
Can a new campaign start spending immediately by mistake?
No. Modus creates every campaign, ad set and ad paused so you can review the real published result before enabling delivery.
Can I keep reporting access without publishing access?
Yes. An ads_read connection supports reporting. Publishing additionally requires the ads_management permission.
Where do leads from the campaign go?
WhatsApp and Instant Form leads enter the same Modus inbox and CRM, with their campaign source retained for attribution.
Works especially well with
Advertising & Attribution
Revenue attribution
Connect ad spend to WhatsApp conversations, qualified leads, paid customers and revenue with cost-per-customer and ROAS reporting.
CRM & Retention
Visual CRM pipeline
Track every WhatsApp, web and Instagram lead on a visual CRM pipeline with automatic stages, lead scores, ownership and complete conversation context.
AI & Conversations
AI WhatsApp sales agent
Train an AI WhatsApp sales agent on your business, qualify every enquiry, answer product questions and hand high-intent buyers to your team.
Put the whole growth loop in one place.
Connect your channels, train the agent and trace every conversation through to revenue.