01
Conversation-level source tracking
UTM data, ad click identifiers and instant-form context stay attached as the lead moves from first reply to order.
Features/Advertising & Attribution
Know which ads produced customers. Not just clicks and form fills.
Modus joins the ad click, the WhatsApp or website conversation, the qualified lead and the final paid order. That gives you the numbers ad platforms cannot see on their own: cost per real customer and revenue returned per campaign and ad.
Spend connected to the conversations and orders it created
Cost per qualified lead and cost per paying customer
ROAS calculated from recorded revenue instead of proxy conversions
Built into the workflow
Everything you need to run it.
This is part of the same Modus workspace as your inbox, CRM, orders and analytics — not a disconnected add-on.
02
Cross-channel spend
Meta, Google and ChatGPT Ads reporting rolls into one business view while preserving account, campaign and ad-level detail.
03
Real customer economics
Cost per customer uses orders marked paid, and ROAS uses the revenue recorded against those customers.
04
Evidence-aware recommendations
Modus separates ads with enough data from ads that are still too early to judge, so low-volume noise does not become a false winner or loser.
How it works
1
Connect ad accounts
Sync spend and campaign structure from the channels you run.
2
Trace the lead
Source data follows the contact through qualification and conversation.
3
Record the sale
Paid orders close the loop and produce CAC and ROAS.
Frequently asked questions
How is this different from Ads Manager attribution?
An ad platform can usually see a click, message start or form submission. Modus also sees what happened in the conversation and whether that lead became a paid order.
Which ad channels can I compare?
The analytics layer can combine Meta Ads, Google Ads and ChatGPT Ads when those accounts are connected.
What counts as a customer?
A distinct contact with an order recorded as paid in the selected date range, rather than anyone who clicked or began a conversation.
Will Modus judge a new ad too early?
No. Recommendations call out when an ad does not have enough conversations or spend to support a reliable decision.
Works especially well with
Advertising & Attribution
Meta Ads manager
Create, review, publish, pause and measure Meta Ads campaigns from Modus while leads flow directly into the same WhatsApp CRM.
Advertising & Attribution
Analytics dashboard
Track leads, orders, revenue, conversion, ad spend, cost per customer, ROAS, response time and recovered leads in one Modus dashboard.
CRM & Retention
Visual CRM pipeline
Track every WhatsApp, web and Instagram lead on a visual CRM pipeline with automatic stages, lead scores, ownership and complete conversation context.
Put the whole growth loop in one place.
Connect your channels, train the agent and trace every conversation through to revenue.