How to Read Your Modus Dashboard & Analytics

The tiles across the top — Revenue, New leads, Orders, Conversion rate, Cost per customer — are the whole business at a glance, for whichever date range you pick (7/30/90 days, or a custom range). A yellow banner up top surfaces anything urgent, like conversations waiting on a human.

Analytics adds Average order value, Ad spend, Ad ROAS, Average response time, and Dead leads recovered — plus a chart plotting leads and orders on one scale, so the conversion gap between them is visible at a glance, not just implied by two separate numbers.

Cost per customer is ad spend divided by customers who actually paid — not a lead, not a click, not a conversation started. Until an order is marked paid, it shows as — rather than a misleading number, which is deliberate: a guess dressed up as a metric is worse than an honest gap.

This is time to first reply, compared against an industry benchmark. Since the AI answers most conversations immediately, a slow number here usually means a conversation is stuck waiting on a human in the "Needs human" queue.