01
Approved template library
Create, sync and track Meta approval for marketing, utility and authentication templates in the same workspace.
Features/AI & Conversations
Send the right approved message. To the exact audience you describe.
Build a broadcast from an approved WhatsApp template, target a CRM segment in plain language or upload a CSV, and let Modus schedule and pace the run around your number's sending limits.
Target CRM segments without building fragile filter rules
Send safely within WhatsApp template and warm-up requirements
See sent, failed, skipped and replied counts for every run
Built into the workflow
Everything you need to run it.
This is part of the same Modus workspace as your inbox, CRM, orders and analytics — not a disconnected add-on.
02
Natural-language audiences
Describe the contacts you want, such as qualified leads inactive for 14 days, and Modus converts it into CRM filters before sending.
03
CSV campaigns
Use a clean uploaded number list when the audience lives outside the CRM, with validation before the run starts.
04
Safe pacing and resumable runs
Warm-up caps, batch pauses and time budgets are respected. Partial runs resume without sending twice to contacts already processed.
How it works
1
Choose a template
Pick a Meta-approved message and fill any variables.
2
Define the audience
Use CRM intent, a funnel segment or a CSV list.
3
Schedule and measure
Modus paces the run and records every recipient outcome.
Frequently asked questions
Can I send a normal free-form message as a broadcast?
No. WhatsApp requires an approved template for outbound messages outside the 24-hour service window. Modus enforces that boundary.
Will a large campaign send twice if it resumes?
No. Each run records recipients individually and skips anyone already processed when a time-budgeted run continues on the next scheduler tick.
Can campaigns include website-only contacts?
No. Website visitor IDs are not dialable phone numbers, so WhatsApp audiences automatically exclude web-only contacts unless they supplied a real WhatsApp-reachable number through an appropriate flow.
Can I schedule a recurring broadcast?
Yes. Campaigns can run once or on a recurring schedule, with the audience resolved for each execution.
Works especially well with
CRM & Retention
Automated follow-ups
Automatically re-engage WhatsApp leads who go quiet with approved multi-step sequences that stop the moment a customer replies.
CRM & Retention
Visual CRM pipeline
Track every WhatsApp, web and Instagram lead on a visual CRM pipeline with automatic stages, lead scores, ownership and complete conversation context.
Advertising & Attribution
Analytics dashboard
Track leads, orders, revenue, conversion, ad spend, cost per customer, ROAS, response time and recovered leads in one Modus dashboard.
Put the whole growth loop in one place.
Connect your channels, train the agent and trace every conversation through to revenue.