Guides/Advertising
How to Connect & Track Google Ads in Modus
Google Ads works differently from Meta Ads in Modus: it's read-only. Modus never creates, edits or pauses a Google campaign — you keep running Google Ads exactly as you do today, and Modus's job is purely to join what it cost to what it actually produced.
- 01
Connect your Google Ads account
Open Google Ads in the sidebar and click Connect your Google Ads account — a normal Google OAuth flow. If you'd rather not use OAuth, Settings → Google Ads also accepts your own API credentials pasted in directly.
- 02
Add the tracking template
In Settings → Google Ads, Step 2 gives you a tracking template string to add to your Google Ads account. Google doesn't tell Modus which ad a visitor clicked unless this is in place — without it, spend simply can't be traced to a customer, even though the account is connected.
- 03
Let the daily sync run
Once connected, Modus pulls your Google Ads spend daily per customer account (including any manager-hierarchy sub-accounts) and joins it to the leads and orders your landing pages or WhatsApp number produced.
- 04
Read the same board Meta Ads uses
The Google Ads board mirrors the Meta Ads one: spend, conversations, qualified rate, cost per customer, revenue — computed the same way, from real orders, not estimated conversions.
Good to know
Because this is read-only, there's no "paused on publish" step to worry about — you're never at risk of Modus changing a live Google campaign.
If a landing page (not WhatsApp) is where the ad sends people, make sure that page carries the
ad_idquery parameter — the same mechanism the ChatGPT Ads and website chat attribution use.
Questions we get asked
Can I create or edit Google Ads campaigns from Modus?
No — there is no write module for Google Ads in Modus, by design. Everything about running the campaign stays in Google Ads; Modus only reads what it cost.
What if I manage several Google Ads accounts under one manager account?
Modus discovers the manager hierarchy during connection and can sync several customer accounts — each is tracked separately.
Why does the tracking template matter if the account is already connected?
Connecting the account gets you spend numbers; the tracking template is what lets a specific visitor's order be traced back to the specific ad and click that produced it. Without it, you get total spend with no attribution.
See this running on your own numbers.
Every guide on this site is the real product — set up your own agent, ad account and WhatsApp number, and every deal it closes traces back to what produced it.